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Did You Know 7 Up Was Invented as a Hangover Cure?

Hey there! Here’s the story behind 7 Up and how it was originally created as a hangover cure!

Did You Know 7 Up Was Invented as a Hangover Cure?

Where Was 7 Up Invented?

History of 7 Up

7 Up has been a beloved beverage since its creation in 1929. For over 90 years, it has been a staple thirst-quencher for people of all ages across the world. The company that first came up with 7 Up was called The Howdy Corporation. The drink was an instant success due to its unique lemon-lime flavor and bubbly texture.

Creation of 7 Up

Charles Leiper Grigg was the mastermind behind 7 Up. Before starting his own soda company, he had worked for another beverage company. He came up with the idea of creating a soda that would have a different taste and appearance than anything on the market. This is where the idea of 7 Up first began.

Location of Invention

The birthplace of 7 Up is located in the heart of St. Louis, Missouri. The Howdy Corporation building was home to the first-ever batch of the refreshing soda. Interestingly, the original name for the drink was not 7 Up but, "Bib-Label Lithiated Lemon-Lime Soda." The name "7 Up" was later coined after the seven different ingredients in the beverage, and the "up" refers to the bubbles and uplifting experience of drinking the soda.

Grigg mixed seven different ingredients to create the original formula for 7 Up, resulting in the carbonated beverage we know and love today. The drink has undergone many changes since its inception, but the lemon-lime flavor has remained consistent.

7 Up was first sold in glass bottles before its packaging was changed to the iconic green cans. Since then, the brand has continued to innovate, offering new flavors like cherry and pomegranate.

In conclusion, 7 Up was invented in the basement of The Howdy Corporation building in St. Louis, Missouri, by Charles Leiper Grigg in 1929. Its unique flavor and bubbly texture have made it a favorite all over the world for over 90 years.

The Evolution of 7 Up

Early Marketing Strategies

7 Up, the lemon-lime soda, was invented by Charles Leiper Grigg in 1929 in St. Louis, Missouri. It was originally called "Bib-Label Lithiated Lemon-Lime Soda," and contained lithium citrate, a mood stabilizer. However, the formula was changed shortly after the release due to concerns over the use of lithium. When the product was rebranded as 7 Up, it was marketed as a refreshing drink that could help cure a hangover. The advertising campaign was highly successful, and the new drink quickly became popular in the United States.

Changes in Formula

7 Up has undergone several formula changes throughout its history. In 1948, the lithium was removed from the formula, and the drink was marketed as "Seven Up." In 1979, 7 Up became caffeine-free, catering to the health-conscious consumer who wanted to avoid the stimulant. In 2006, the formula was changed again to reduce the sugar content and replace it with high fructose corn syrup, aligning with the industry trend towards healthier products.

International Expansion

Today, 7 Up is one of the most recognized soda brands in the world, sold in over 130 countries. However, the brand is owned by different companies in different regions. In the United States, it is produced by Keurig Dr Pepper, while in other parts of the world, such as the United Kingdom, it is produced by Britvic. In Latin America, the brand is owned by PepsiCo, while in Australia, it is owned by Schweppes Australia.7 Up has expanded beyond its origins as a lemon-lime soda, introducing new flavors such as cherry, pomegranate, and even a limited edition birthday cake flavor. In addition, 7 Up has also extended its product line to include diet versions of its soda and a line of energy drinks. In conclusion, 7 Up has come a long way from its early days as the "Bib-Label Lithiated Lemon-Lime Soda" with a mood stabilizer. The changes to its formula reflect the brand's willingness to adapt to changing market demands, while its global expansion demonstrates its ability to appeal to consumers worldwide. 7 Up's success is a testament to its enduring popularity and the loyalty of its consumers.

Fun Facts About 7 Up

"Bib-Label Lithiated Lemon-Lime Soda"

Did you know that the original name of 7 Up was "Bib-Label Lithiated Lemon-Lime Soda?" The drink was first created in 1929 by Charles Leiper Grigg, an American inventor and entrepreneur. Grigg came up with the idea for a lemon-lime soda after visiting a Mexican immigrant community in California and noticing their love for lime-flavored drinks.

The "Bib-Label" part of the original name referred to the paper labels that were glued to the bottle. The "Lithiated" part referred to the addition of lithium citrate, a mood-stabilizing drug that was used in many sodas during the 1920s. However, the use of lithium was eventually discontinued due to health concerns.

The drink was renamed to 7 Up after the seven main ingredients in the beverage. The new name was meant to emphasize the refreshing and crisp taste of the soda.

"The Un-Cola"

In the 1970s, 7 Up was marketed as "The Un-Cola" to differentiate it from traditional colas like Coca-Cola and Pepsi. The advertising campaign was meant to emphasize the unique lemon-lime flavor of the soda and position it as a distinctive alternative to other carbonated drinks.

The "Uncola" campaign was a huge success, and it helped 7 Up become one of the top-selling sodas in the United States during the 1970s and early 1980s. The campaign featured a series of TV commercials that played on the idea of being "different" and "cool", which resonated with young consumers at the time.

The 7 Up Logo

The red dot between the "7" and "Up" in the 7 Up logo is called the "Spot." It has been a part of the logo since the 1970s and is meant to symbolize the fizz and bubbles that are characteristic of carbonated beverages.

Over the years, the 7 Up logo has gone through several design changes, but the red spot has remained a constant. Today, 7 Up is sold in over 100 countries around the world, and its distinctive logo and lemon-lime flavor have become instantly recognizable to consumers everywhere.

Where Was 7 Up Invented?

7 Up is one of the world's iconic soft drinks, known for its bubbly, lemon-lime taste. The origins of this popular beverage dates back to 1929, when it was first created by pharmacist Charles Leiper Grigg. Since then, it has become a global brand, available in more than 100 countries.

Let's take a closer look at the history of 7 Up and where it was invented.

The Birth of 7 Up

The story of 7 Up begins with the prohibition era in the United States. During this time, the sale, manufacture, and transportation of alcohol was prohibited nationwide. In response, many people turned to alternative beverages, such as soda pop. Charles Leiper Grigg was one of the many innovators who saw an opportunity in the booming soda pop industry.

Grigg, a native of Missouri, had previously created a fruit-flavored soda known as "Whistle." However, it did not sell well, prompting him to create a new soda that would be more appealing to the masses. After experimenting with various flavors, Grigg settled on a lemon-lime formula that he called "Bib-Label Lithiated Lemon-Lime Soda."

The drink contained lithium citrate, which was believed to have mood-enhancing properties. However, the name was lengthy and didn't roll off the tongue, so Grigg changed it to 7 Up. The name was inspired by the drink's seven ingredients and the fact that it "lifts you up."

Where Was 7 Up Invented?

7 Up was invented in the city of St. Louis, Missouri, in the United States. At the time, St. Louis was a hub for the soda pop industry, home to many bottling companies and distributors. Grigg chose St. Louis as the location to launch his new soda and established The Howdy Corporation, a company that would eventually become 7 Up Company.

Today, St. Louis is still home to a 7 Up bottling plant, although the company has since moved its headquarters and production facilities to Texas. Nonetheless, Missouri remains an important part of 7 Up's history, as the state is home to the 7 Up Museum located in Missouri's Ozark Mountains and opened in April 2018.

Popularity and Global Presence

Over the years, 7 Up has become a beloved brand all over the world. The drink's unique flavor, as well as its clever marketing strategies, have contributed to its global success. Following its invention in 1929, the first international 7 Up license was granted in Canada in 1932. Since then, 7 Up has expanded to over 100 countries worldwide.

In addition to its classic lemon-lime flavor, 7 Up has also introduced a variety of other flavors, such as cherry, blue raspberry, and pomegranate. The brand has also developed sugar-free and caffeine-free options, catering to a variety of consumer needs.

7 Up's marketing campaigns have also played a significant role in its popularity. The brand has utilized a variety of slogans and jingles over the years, such as "Get Un-Deer the Influence" and "Make 7 Up Yours." The 7 Up brand has also been involved in a number of collaborations, sponsorships, and partnerships, such as the NBA and the prestigious Cannes Film Festival in France.


Although 7 Up's origins can be traced back to a specific location in the United States, its global presence and popularity is undeniable. The drink's refreshing flavor and strategic marketing campaigns have helped it to become one of the world's most recognized soft drink brands. Whether you are enjoying a classic 7 Up or one of its many other flavors, it's hard to deny the brand's place in soda pop history.

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